Desidera — AI-Powered SaaS Tool
This case study explores the development of a user onboarding and personalization strategy for Desidera, a specialized SaaS application in radar data analysis. Desidera provides tailored solutions such as certifications for deforestation-free land and harvest yield insurance.
My journey with Desidera involved a comprehensive visual revamp and strategic UX upgrades to accommodate new functionalities.
SUMMARY
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Creative Direction
During my collaboration with Desidera, I took the lead during the product's growth phase, tackling a range of user experience challenges. I shaped creative strategies, streamlined team processes, and contributed to expanding our product's impact.
As the UX Designer, I was responsible for conducting user research, designing the onboarding flow, and implementing personalization features.
Collaboration was key, and I worked closely with front-end teams to ensure quality and engagement. Tools and processes were introduced to foster a culture of great design. Taking charge of strategy and aesthetics, I blended business goals, market research, and stakeholder collaboration.
My focus was on key initiatives and features that set the stage for Desidera's future successes.
🎯 The challenge
Users were experiencing difficulties during the onboarding process, leading to high drop-off rates. Additionally, the lack of personalized experiences was affecting user engagement.
🏆 The solution
The main goals were to streamline the onboarding process and enhance user engagement through personalized experiences.
✅ Results
Even though Desidera is mostly chosen due to word-of-mouth popularity, improving user onboarding definitely enhanced our success, as measured by user engagement metrics and retention rates.
Impact
Achieved a 12% increase in user retention and a 15% improvement in user satisfaction scores.